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Introduction

The Department of Business Administration was established in 1986 with the objective to impart managerial education and skills in the discipline of Business Administration. Since its inception, the Department has made tremendous progress towards achieving its ultimate goal of becoming a centre of excellence in the discipline of Business Management. The Department has assembled outstanding teaching faculty and developed extensive teaching material for the improvement of education in Pakistan. The University first time launched MBA program in 1986, MBA-IT in 2001 and MBA Banking & Finance in Spring 2005 semester. The department has launched MBA 3- year program in Autumn 2011 and MBA 2- year Program in Autumn 2012 Semester. These programs are in four different specializations. It is hoped that these programs would contribute significantly to the national goal of development of professions equipped with modern business techniques. These programs are designed to provide an opportunity to upgrade the skills and enhance professional qualifications of the future managers. Further, we are of the opinion that the graduates from this university would have recognition in the human resource market and enjoy a respectable status in public and private sector organizations, operating in Pakistan and abroad. The Department has well qualified faculty members including PhDs, MPhil/MS both from national and foreign universities. The Department is planning to offer PhD in Business Administration through mode of Distance Learning system in near future. However, at present, the department is offering Master degree programs in order to achieve the following objectives:
To prepare graduates for public and private sector organizations and to equip them to cater the needs of complex and changing business environment.
To encourage continuous learning and habitual receptiveness, explore the new ways of identifying and dealing with opportunities and problems, to face future business challenges.
To provide the business students bottom to top management orientation skills, enhance their business skills, enable them to integrate theory business into practice in their daily lives.

Eligibility Criteria

At least 2nd division (45% marks) or equivalent CGPA in final degree of 16 Years of non-business education from any HEC recognized Institution / university.

Selection Process

All eligible candidates will be granted Admission subject to fulfilling Eligibility criteria.

Duration

2 Years 6 Months

Medium of Instruction

English

Teaching Methodology

Face to Face Classes.

1. Financial Accounting-8501
2. Human Resource Management-8502
3. Management Theory & Practice-8506
4. Marketing Management-8511
5. Business Mathematics & Statistics-8532

1. Financial Management-8513
2. Managerial Economics-8522
3. International Marketing-8527
4. Marketing of Services-8528
5. E-Marketing-8529
6. Distribution Channels-8530

1. Management Information Systems-8507
2. Advanced Research Methods-8535
3. International Business and Finance-8536
4. Strategic Marketing-8537
5. Strategic Human Resource Management-8538

1. Small Business Marketing-8534
2. Strategic Brand Management-8548
3. Retail Management-8549
4. Managing Non-Profit Organizations-8550

 

1. Research Project-8565

1

2

3

4

Workshop

compulsory

Thesis

compulsory

Practical

Nil

About

The Allama Iqbal Open University was established in May, 1974, with the main objectives of providing educational opportunities to masses and to those who cannot leave their homes and jobs. During all these past years, the University has more than fulfilled this promise.