Assistant Professor
Dr Mubashar Hassan Zia
Dr. Mubashar Hassan Zia is a renowned Academician and Researcher with strong impact in the field of Management Sciences with an expert focus in the field of Consumer Psychology, Marketing & Project Management. He has been serving the academia since 2011.
With more than a decade in academic world, his outcome in terms of research and graduated students is remarkable. His corporate experience adds on to his practical approach which is imparted into his students.
051-9576623
mubashar.hassan@aiou.edu.pk

Education

PhD Management Sciences (Marketing), Capital University of Science & Technology, Pakistan. (2019)

MS Management Sciences (Marketing), Riphah International University, Pakistan. (2011)

MBA (Marketing), Riphah International University, Pakistan. (2008)

PGD (Professional Ethics and Teaching Methodology), Riphah International University, Pakistan. (2012)

Experience

Dr. Mubashar Hassan Zia has a rich experience combination of both corporate and academia. This comprehensive experience gives him a high acceptance in both academic and corporate world. Despite being part of academia from long, his consultancy and recommendations are being utilized by corporate world for ensuring their growth and adapting innovative business approaches.

 

SERVICES TO ALLAMA IQBAL OPEN UNIVERSITY: ASSISTANT PROFESSOR (2021-CURRENT)

  • Member of different committees constituted by university.
  • Editorial Services for Journal.
  • Course Development and Coordination.
  • Teaching & Research.

SERVICES TO RIPHAH INTERNATIONAL UNIVERSITY: ASSISTANT PROFESSOR (2011-2021)

  • Focal Person PhD Management Sciences, Faculty of Management Sciences, Riphah International University.
  • Focal Person HEC NBEAC, National Business Education Accreditation Council.
  • Focal Person Quality Enhancement Cell, Faculty of Management Sciences, Riphah International University.
  • Former In-charge Research in Faculty of Management Sciences, Riphah International University.
  • Former In-charge/Mentor MS (Management Sciences) in Faculty of Management Sciences, Riphah International University.
  • Former Secretary Board of Faculty & Board of Studies, Faculty of Management Sciences, Riphah International University.
  • Former Project Supervisor for Project Management Unit, Faculty of Management Sciences, Riphah International University.
  • Former Program Manager Graduate Programs in Faculty of Management Sciences, Riphah International University (2011-12).

Corporate:

SERVICES TO NINE SOLUTIONS: MARKETING CONSULTANT / TRAINER (2014-2018)

  • Business Development.
  • Training& Consultancy relevant to Marketing, IT and Operations Management.

 

SERVICES TO M.H ENTERPRISES: MANAGER BUSINESS DEVELOPMENT (2010)

  • Business Development and Quality Assurance.
  • Training& Consultancy relevant to Marketing, IT and Operations Management.
  • Systems Implementation and Conflict Management.
  • Developing and Executing Marketing Efforts and Strategy.
  • Ensuring Aftersales Services and Service Recovery to Excellence.

SERVICES TO CNS: MANAGER BUSINESS DEVELOPMENT (2008-2009)

  • Business Development and Quality Assurance.
  • Systems Implementation and Conflict Management.
  • Developing and Executing Marketing Efforts and Strategy.
  • Ensuring Aftersales Services and Service Recovery to Excellence.

Publications

JOURNAL PUBLICATIONS:

  • Impact of Sustainable Leadership on Sustainable Performance with Mediating Role of Structural Empowerment: A Study in SMEs [Manufacturing (Textile) Sector] of Pakistan. Published in International Journal of Business and Economic Affairs, (Y)Category.

Ahmad, I., & Zia, M. H. (2023). Impact of Sustainable Leadership on Sustainable Performance with Mediating Role of Structural Empowerment: A Study in SMEs [Manufacturing (Textile) Sector] of Pakistan. International Journal of Business and Economic Affairs, 8(4), 44-57.

  • Social media marketing and brand authenticity: the role of value co-creation. Published in Management Research Review, Clarivate Impact Factor (3.10) (W)Category.

Hasan, S., Qayyum, A., & Zia, M. H. (2023). Social media marketing and brand authenticity: the role of value co-creation. Management Research Review, 46(6), 870-892.

  • A Comparative Study for Determinants of Financial Performance Across Banking and Non-Banking Institutions in Pakistan. Published in International Journal of Business and Economic Affairs, (Y)Category.

Ali, A., Qureshi, S. A. L. I., Zia, M. H., & Bilal, M. (2021). A Comparative Study for Determinants of Financial Performance Across Banking and Non-Banking Institutions in Pakistan. International Journal of Business and Economic Affairs, 6(3), 150–163. https://doi.org/10.24088/IJBEA-2021-63004

  • Social Comparison and Impulsive Buying Behavior , Moderating Role of Consumer Emotional Intelligence and Mediating Role of Stress : A Moderated Mediation Model Published in Indian Journal of Economics and Business, Scopus (X)Category.

Zia, M. H., Kaewsaeng-on, R., Haider, A., & Iqbal, T. (2021). Social Comparison and Impulsive Buying Behavior , Moderating Role of Consumer Emotional Intelligence and Mediating Role of Stress : A Moderated Mediation Model. Indian Journal of Economics and Business, 20(3), 229–247.

  • Antecedent of customer satisfaction with impact of logistics service quality, e-payment through moderating role of information and communication technology Published in Humanities & Social Sciences Reviews, Scopus (X)Category.

Ahmad Khan, S., Husain, A., Haider, A., & Hassan Zia, M. (2021). Antecedent of Customer Satisfaction With Impact of Logistics Service Quality, E-Payment Through Moderating Role of Information and Communication Technology. Humanities & Social Sciences Reviews, 9(2), 283–292.

  • Knowledge, Attitude and Practices regarding Biomedical Waste Management among Health Care Professionals of Private Sector Hospitals in Pakistan. Published in International Journal of Business and Economic Affairs, (Y)Category.

Hassan, A. B. I. N., Zia, M. H., & Khawaja, A. B. (2020). Knowledge, Attitude and Practices regarding Biomedical Waste Management among Health Care Professionals of Private Sector Hospitals in Pakistan. International Journal of Business and Economic Affairs, 5(6), 272–280. https://doi.org/10.24088/ijbea-2020-56001.

  • Alignment between Brand & Religion: Does it exist? Published in Journal of Islamic Business and Management, Riphah International University. (Y)Category.

Zia, M. H., Shafique, S., Hussain, S., Haider, A., & Rajput, A. (2020). Alignment between Brand & Religion: Does it exist? Journal of Islamic Business and Management, 10(1).

  • Fostering Teamwork Quality through Managerial Coaching: Mediating Role of Psychological Engagement in Project Organizations. Published in International Journal of Business and Management. (Y)Category.

Mariam, S., Zia, M. H., & Qaisar, M. N. (2020). Fostering Teamwork Quality through Managerial Coaching: Mediating Role of Psychological Engagement in Project Organizations. NUML International Journal of Business & Management, 15(1), 50–67.

  • Perceived Organizational Politics and Age, Interactive Effects on Job Outcomes. Published in SAGE Open, Clarivate Impact Factor (2.0). (W) Category.

Khan, T. I., Kaewsaeng-on, R., Zia, M. H., Ahmed, S., & Khan, A. Z. (2020). Perceived Organizational Politics and Age, Interactive Effects on Job Outcomes. SAGE Open, July-Sept, 1–10. https://doi.org/10.1177/2158244020936989

  • Gender Oriented Performance of Language Learners: Examining the Case of Business Schools in Karachi. Published in Bahria University Journal of Humanities and Social Sciences, Bahria University.

Hassan, M., Sarwar, S., & Zia, M. H. (2020). Gender Oriented Performance of Language Learners: Examining the Case of Business Schools in Karachi. Bahria University Journal of Humanities and Social Sciences (BUJHSS), 3(February), 22–41.

  • An empirical investigation of customer loyalty as a mediator between the relationship of customer relationship management and word of mouth. Published in Paradigms, University of Central Punjab, Lahore. (Y) Category.

Rehman, Z., Raza, A., Ilyas, S., Faisal, M. M., & Zia, M. H. (2020). an empirical investigation of customer loyalty as a mediator between the relationship of customer relationship management and word of mouth. Paradigms, SI(1), 27-31.

  • Towards examining the link between workplace spirituality, employee engagement and job satisfaction. Published in Pakistan Business Review, IOBM, Karachi. (X)Category.

Khan, J., Farooq, S., & Zia, M. H. (2020). Towards examining the link between workplace spirituality, employee engagement and job satisfaction. Pakistan Business Review, 21(4).

  • Muslim Consumer Style Inventory: A Case from Pakistan. Published in Journal of Islamic Business and Management, Riphah International University. (Y)Category.

Shafique, S., Zia, M. H., Rajput, A., Shafi, K., & Shareef, A. (2019). Muslim Consumers Style Inventory: A Case from Pakistan. Journal of Islamic Business and Management, 9(2) 416-429.

  • Impact of Personality traits on Workplace Deviance – A Pakistani Perspective. Published in Global Regional Review, Pakistan. (Y)Category.

Khan, T. I., Khan, S., & Zia, M. H. (2019). Impact of Personality traits on Workplace Deviance – A Pakistani Perspective. Global Regional Review, IV(II), 85–92.

  • Development and Validation of Corporate Humane Sustainability. Published in Pakistan Business Review, IOBM, Karachi. (X)Category.

Baghoor, G. K. K., Akhtar, N., Zia, M. H., Rasool, I., & Latif, A. (2019). Development and Validation of Corporate Humane Sustainability. Pakistan Business Review, 21(2) 122-139.

  • Ease of use and Awareness to use as a predictor of Confidence in E-Banking leading to Adoption of E-Banking: The case of Islamic Banks in Pakistan.  Published in Journal of Islamic Business and Management, Riphah International University. (Y)Category.

Naz, I., Zia, M. H., Chohan, A. R., & Hassan, M. (2019). Ease of use and Awareness to use as a predictor of Confidence in E-Banking leading to Adoption of E-Banking: The case of Islamic Banks in Pakistan. Journal of Islamic Business and Management, 9(1), 148-159.

  • Conscientiousness, Extraversion and Project Success: Does Emotional Intelligence Matter. Published in Peshawar Journal of Psychology and Behavioral Sciences, Islamia College Peshawar. (Y)Category.

Zia, M. H., Ahmed, H., & Ishaque, A. (2019). Conscientiousness, Extraversion and Project Success: Does Emotional Intelligence Matter. Peshawar Journal of Psychology and Behavioral Sciences, 5(1).

  • True and Fair View of Financial Reporting Practices: Accountants ‘Perspective. Published in Journal of Islamic Business and Management, Riphah International University. (Y)Category.

Akhtar, M.  Zia, M. H & Shehzad, F. (2018). True and Fair View of Financial Reporting Practices: Accountants ‘Perspective. Journal of Islamic Business and Management, 8, 301-319

  • Impact of Organizational Culture on Conflict Management Styles: Moderating role of Emotional Intelligence. Published in Abdul Wali Khan University Mardan, Journal of Business & Tourism. (Y)Category.

Ishaque, A., Zia, M.H., M., & Marwat, N.A. (2018). Impact of Organizational Culture on Conflict Management Styles: Moderating Role of Emotional Intelligence. Journal of Business and Tourism 04(02), 273-291.

  • Operations Research, A Decision Support System for Management Sciences: Evidence through Extensive Literature. Published in Bahria University Journal of Management & Technology.

Zia, M. H., & Shafique, S. (2018). Operations Research , A Decision Support System for Management Sciences: Evidence through Extensive Literature. Bahria University Journal of Management & Technology, 2(2), 5-16

  • The influence of gender based emotional intelligence on impulsive buying. Published in International Journal of Business and Management. (Y) Category.

Zia, M. H., Shafique, S., & Rajput, A. (2018). The Influence of gender based emotional intelligence on impulsive buying. International Journal of Business & Management, 13(2), 65-75

  • Interpersonal Influence as Psychosocial Stressor, Stress, and Impulsive Buying: An Empirical Study in the perspective of Islamic Guidelines on Consumption. Published in Journal of Islamic Business and Management. (Y) Category.

Zia, M. H., & Shahzad, K. (2017). Interpersonal Influence as Psychosocial Stressor, Stress, and Impulsive Buying: An Empirical Study in the Perspective of Islamic Guidelines on Consumption. Journal of Islamic Business and Management 7(2), 211-229.

  • Customer Emotional Intelligence, it’s understanding by the sellers resulting in implications on Customer Purchase Decisions. Published in Jinnah Business Review, Jan 2014 issue. (Z) Category.

Zia, M.H. (2014). Customer Emotional Intelligence, It’s Understanding by the Sellers Resulting in Implications on Customer’s Purchase Decisions. Jinnah Business Review. 2(1), 35-40.

  • Beyond Branding, Considerations Published in Interdisciplinary Journal of Contemporary Research in Business (IJCRB) March 2011 Issue. (Y) Category

Zia, M. H., Malik, F., & Bukhari, A. (2011). Beyond Branding, Considerations. Interdisciplinary Journal of Contemporary Research in Business. 2(11), 511-518.

CONFERENCE PRESENTATIONS:

  • Participation in11TH INTRADERS INTERNATIONAL CONFERENCE ON INTERNATIONAL TRADE(2023), as Participant/ Presenter/Key Note Speaker, Sakarya University, Sakarya, Turkey.
  • Participation inInternational Conference on Islamic Business (ICIB – 2021), as Participant/ Presenter, Riphah International University, Islamabad, Pakistan.
  • Participation in6TH INTRADERS INTERNATIONAL CONFERENCE ON INTERNATIONAL TRADE (2020), as Participant/ Presenter, Sakarya University, Sakarya, Turkey.
  • Participation in 1ST INTERNATIONAL CONFERENCE ON SUSTAINABLE BUSINESS DEVELOPMENT (2019), as Participant/ Presenter, Noon Business School, University of Sargodha, Sargodha, Pakistan
  • Participation in 3RD INTERNATIONAL CONFERENCE ON DYNAMICS OF SOCIAL SCIENCES AND HUMANITIES RESEARCH (2019), as Participant/ Presenter, Global Illuminators, Istanbul, Turkey
  • Participation in 5TH INTERNATIONAL CONFERENCE ON EMERGING TRENDS IN ACADEMIC RESEARCH (2018), as Participant/ Presenter, Global Illuminators, Istanbul, Turkey
  • Participation in2ND INTERNATIONAL CONFERENCE ON DYNAMICS OF SOCIAL SCIENCES AND HUMANITIES RESEARCH (2018), as Participant/ Presenter, Global Illuminators, Istanbul, Turkey
  • Participation inSECOND INTRADERS INTERNATIONAL CONFERENCE On International Trade (2018), as Participant/ Presenter, Sakarya University, Sakarya, Turkey.
  • Participation in 4TH INTERNATIONAL CONFERENCE ON INNOVATIVE TRENDS IN MULTIDISCIPLINARY ACADEMIC RESEARCH, (2017) as Participant/ Presenter, Global Illuminators, Turkey.
  • Participation in 8thINTERNATIONAL BUSINESS RESEARCH CONFERENCE (2008), as Participant/ Presenter,World Business Institute Australia. (UAE)

RESEARCH THESIS: (2)

Project, Research Interests

Dr. Mubashar Hassan Zia has a versatile approach towards research in business administration and management sciences. He is quite considerate to research which is multidisciplinary and versatile. Though his primary area of research is focused on Marketing & Consumer Psychology, he has interest in major management sciences areas which include, Organizational Behaviour, Leadership, Organizational Psychology, Project Management and Human Resource Management.

Membership of Professional Bodies and Associations:

Member Marketing Association of Pakistan (MAP). Pakistan

Member American Marketing Association (AMA). USA

Member NBEAC, HEC Pakistan.

Contact Detail:

Cell: +92-300-5004622

E-mail: mubashar.hassan@aiou.edu.pk

Google Scholar: https://scholar.google.com/citations?hl=en&user=cTsIMeYAAAAJ

Linked In: https://www.linkedin.com/in/dr-mubashar-hassan-zia-4074ba19/

About

The Allama Iqbal Open University was established in May, 1974, with the main objectives of providing educational opportunities to masses and to those who cannot leave their homes and jobs. During all these past years, the University has more than fulfilled this promise.